B12 - Future of Social Media
Future Trends in Social Media and the Music Industry Social media continues to reshape the music industry, allowing artists to reach audiences directly. In the coming years, short-form video platforms like TikTok and Instagram Reels will most likely continue to dominate music discovery, with viral audio snippets becoming more and more crucial to promotion. Artists may increasingly create platform-specific content, like blending music with eye-catching visuals, relating their music releases to relevant memes, or giving behind-the-scenes sneak peaks. AI-generated content, like visuals for music snippets or virtual influencers, may also gain more traction, creating new ways to market music. However, the push-back against AI is gaining traction too. For this reason, community-focused platforms like Discord and Patreon may grow more popular as the public prioritizes human creations, and fans seek deeper connection with artists. Additionally, live streaming (once a pandemic...
